Superheroes’ sales tips

Preparations for successful sales work

We give salespeople their tools, teach them how to book orders, put them to work and wait for the results … which don’t come. Does that seem familiar? This example was a bit extreme, but in milder form it’s a very common occurrence. What went wrong? What should have been done differently? Here’s where the preparations for the game – both for the sales work in the company generally, and for salespeople – come into play. We look at these things first, i.e., what the company could and should do for the sales work to be successful.

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